For Tourism Boards

Position Your Destination as Accessible and Inclusive

Travelers with disabilities spend $58.7 billion annually on travel in the US alone. They research accessibility before booking and choose destinations that provide reliable information. OutEasily helps you manage and promote accessibility across your entire region.

The Accessible Travel Market

Accessible tourism is one of the fastest-growing segments in the travel industry. Destinations that prioritize accessibility information gain a significant competitive advantage.

$58.7B

Annual spending by US travelers with disabilities

27M

Adults with disabilities who travel each year

81%

Research accessibility before booking travel

3.4x

More likely to return to accessible destinations

Built for Destination Marketing Organizations

OutEasily serves tourism organizations of all sizes, from local visitor centers to statewide tourism offices.

Convention and Visitor Bureaus

Manage accessibility data for hotels, restaurants, attractions, and venues across your city or county. Promote your destination to meeting planners seeking accessible event locations.

Destination Marketing Organizations

Create comprehensive accessibility guides for your destination. Feature accessible itineraries and experiences that travelers with disabilities can trust.

State Tourism Offices

Coordinate accessibility initiatives across regions. Set standards and track progress toward making your state a leader in accessible tourism.

Regional Tourism Authorities

Promote accessible experiences across multiple communities. Create regional accessible travel routes and themed itineraries.

Chambers of Commerce

Support member businesses in reaching customers with disabilities. Provide accessibility resources and track improvements across your business community.

Cultural Districts

Showcase accessible arts venues, museums, theaters, and galleries. Create accessible cultural trails and event guides for your district.

Platform Features for Tourism Boards

Coverage Area Management

Define your geographic coverage area and manage accessibility data for all venues within your region. Draw custom boundaries or select by city, county, or state.

  • Geographic boundary definition
  • Venue inventory across your destination
  • Bulk accessibility data management
  • Progress tracking by area

Event Promotion

Promote accessible events across your destination. Add accessibility details for festivals, conferences, performances, and seasonal activities.

  • Destination-wide event calendar
  • Accessibility features per event
  • Venue accessibility integration
  • Seasonal and recurring events

Destination Analytics

Understand how travelers with disabilities interact with your destination. See which venues get the most interest and identify gaps in accessibility.

  • Venue visibility and engagement metrics
  • Accessibility search patterns
  • Category and area breakdowns
  • Improvement tracking over time

Team Collaboration

Invite team members and partners to help manage accessibility data. Assign roles and permissions based on responsibilities.

  • Multi-user access with role permissions
  • Activity logging and audit trails
  • Partner organization invitations
  • Collaborative venue management

How Tourism Boards Use OutEasily

1

Define Coverage

Set your geographic boundaries. Import existing venue data or start with our database of venues in your area.

2

Collect Data

Gather accessibility information from venues through surveys, site visits, or partner with businesses directly.

3

Verify and Publish

Review submissions, verify accuracy, and publish accessibility data. Your venues become discoverable to travelers.

4

Promote and Track

Market your destination as accessible. Use analytics to understand traveler needs and improve over time.

Benefits for Your Destination

Attract More Visitors

Travelers with disabilities actively seek destinations with reliable accessibility information. Families traveling with elderly parents, parents with children who have disabilities, and individuals with temporary injuries all benefit from comprehensive accessibility data.

By positioning your destination as accessible, you tap into a loyal market segment that returns to destinations where they feel welcome.

Differentiate Your Destination

Most destinations lack comprehensive accessibility information. Travelers with disabilities often piece together data from multiple sources, call venues directly, or take risks on unknown venues.

A centralized, verified accessibility database makes your destination stand out as welcoming and prepared for visitors with disabilities.

Support Local Businesses

Help your member businesses reach customers they might otherwise miss. Provide tools and resources for venues to communicate their accessibility features effectively.

Businesses that invest in accessibility see increased customer loyalty and positive reviews from an often-overlooked market segment.

Measure Progress

Track your destination's accessibility improvements over time. See which venues have added information, which categories need attention, and how travelers engage with your destination.

Use data to justify accessibility initiatives, report to stakeholders, and prioritize future investments in inclusive infrastructure.

Make Your Destination Accessible

Join tourism organizations across the country that are leading the way in accessible destination marketing. Register your tourism board to get started.